If you are going to build a new website for your business, which platform will give the best SEO benefits?

Which Platform Will Provide The Best SEO For Your Business?

Without question, one of the most effective avenue to market your business these days is the internet. With a well-run website and a strong social media campaign, you can appeal to a much wider audience overall. With search engines continually doing more to offer the best possible local results, there’s no better time to make yourself available to people that are searching for services or products akin to what you have available. The only way to reliably gain anyone’s attention however is through search engine optimisation.

Cms WordPress

SEO is a practice that assures every single page of your website (as well as its content) is targeted towards specific keywords and phrases. If you’re running a local business like guitar repair shop, your corresponding website needs to be optimised to the point that potential customers in need of your services will find it as close to the top of their search engine results as possible. To enjoy these type of benefits from SEO however, you’re going to need a considerable amount of prep work.

As the curator of your site, you’re going to face many questions when it comes to guaranteeing an effective SEO campaign. One of the most essential is deciding upon a platform for the website. There are several choices, but two in particular tend to stick out to new webmasters: Blogspot and WordPress. Which of the two will give the best SEO benefits?

Blogger Logo

If you’re catering your site towards Google in particular, you may be compelled to try Blogspot. Google will naturally push Blogspot hosted sites in searches since they own the platform. WordPress has several advantages however. First of all, it’s much easier to make a WordPress website look appealing to the eye, an aspect that’s crucial for keeping visitors on the page once they visit. After you own your own domain and web space, your images will also lead to your .com name, giving it a further SEO boost. Images uploaded to Blogspot always carry the “blogspot.com” URL, considerably hurting your brand in image searches.

The choice is yours, and any platform can be made to work. WordPress is the natural choice if you want the best looking site with the least amount of work however. With any other platform, you’ll always be playing catch-up at this point.

Which Is Easier – Ranking Affiliate Websites Or Local SEO?

If you are curious about whether it’s easier to learn how to rank affiliate websites or if it’s easier to master local SEO, then this guide is going to give you the key answers you’re looking for. So, without any delay, let’s take a closer look.

First of all, there’s no denying that learning how to rank an affiliate website can be hugely profitable, as it will allow you to generate a somewhat passive income that will continue to pay you regularly. Of course, you can also build up a sizeable asset that’ll really give you great leverage in your marketplace, especially if it is ranked better than the competition.

Affiliate Marketing Signpost

But the real downside to affiliate website SEO is the fact that you will often be competing for more competitive keywords, as there will always be other people in the marketplace who are trying to rank for the very same profitable keywords that you are.

I have actually seen SEO companies such as Gimo, now advertising affiliate ranking services as there is obviously a market of customers wanting to get in on the affiliate “Gold Rush”. I can only assume that they are either not skilled enough or too lazy to rank their own affiliate if they are outsourcing it to an agency!

I suppose that it is quite a good gig for an agency to do as they just have to do the ranking side. It does not matter if the site is converting actual affiliate sales for the client, the agency are still getting paid for the rankings.

On the other hand, local SEO can be a very advantageous skill to have, as you can use it to rank your own local businesses, and you can sell your services to companies in the local area. Well as long as you are delivering real results and in a timeframe that keeps clients happy.

Local Business SEO

Quit a lot of SEO’s i know started out it local SEO because it is easier to rank local sites, mostly because of a lack of competion in most niches. It can often be a very useful stepping stone starting a local SEO agency before moving on to affiliate.

Look at it this way, if you are getting local clients straight away, then you are generating income. Any excess income you are generating, you can then use to fund the building of affiliate websites, which can be notoriously expensive until they start generating income(if they ever do!).

I have known people start out in client SEO, just to get that initial revenue coming in, only to realise that it can be a lucrative business by it’s self. Take someone i know personally, Chris Scott, who setup a small local SEO agency in Leeds to get funds to pursue his goal of creating passive income through affiliate sites. He found that he was loving what he was doing with clients, so ended up growing his agency Brand That Name, to the point where it is now one of the biggest in West Yorkshire. Take a look at Brand That Name’s promotional video below that shows exactly what they do.

At the end of the day, it’s clear to see that ranking affiliate websites and being successful at local SEO are both valuable skills to have, but most experts would agree that local SEO is likely to have a quicker return on your investment, as well as being an easier process to succeed with overall.

It’s safe to say that learning how to rank an affiliate website can also generate a life-changing income, and even though it’s likely to be more competitive in the short term, it can be very profitable if you learn how to compete and succeed against every other affiliate marketer who is attempting to do a similar thing to you. Again, i personally know of multiple people doing over £30,000 a month just from their affiliate websites. Take a peek at the video below for some affiliate ranking tips.

Regardless of which option you choose, you will also be using similar techniques in many instances, so the skills are somewhat transferable between each other, which is another huge positive to learning either tactic.

Now that you have read this short guide, you should have a better understanding of the various pros and cons that are associated with learning to rank affiliate websites versus mastering local SEO.

Black Hat SEO

Black hat SEO sounds enticing, perhaps even a little intriguing. Unscrupulous marketers will look for devious ways to “get ahead” in the game, often resorting to what is called “black hat” tactics in order to achieve more traffic or a better page ranking. While it may have been effective at one time, black hat SEO is severely frowned upon by Google – and search engines definitely CAN detect it when webmasters use cheating tactics to try to outperform other marketers. While they may not know it immediately, it won’t be long until you find that your website has dropped off the face of the earth if you employ these underhanded techniques.

Generally speaking, black hat SEO techniques break search engine regulations and rules. While they may be effective for a short time, those who employ these unethical tactics will get caught. These techniques generally create a poor user experience and present content in a way that is outside the norm when search engine spiders “crawl” a website. For example, when black hat SEO first became popular, webmasters would put their chosen keywords on their pages hundreds of times, often changing the color of the text so that it matched the page background color, which made the keywords virtually invisible to the reader, but visible to the search engines. Google and other search engines quickly picked up on this ploy.

Some of the most common black hat SEO techniques include keyword stuffing, invisible text (as mentioned above), and doorway pages. Those who use these techniques believe they are intelligent and can “outsmart” the search engines, but this is rarely the case. Why take a chance and put your business in jeopardy?

Because black hat SEO tactics do work temporarily, it is very tempting for webmasters to use these techniques. However, it’s just a matter of time until sites that utilize these tactics get banned – so is it worth the risk? For long-term success, no. While you may experience initial success, as soon as Google picks up on the devious tactics you are using, your website may be banned forever, which means your website will never be found by someone using your keywords in a search for products or information.

In essence, black hat SEO is cheating, a sort of trickery used on both people and search engines. However, as search engines become smarter and know how to detect these tricks, those employing these dishonest tactics are being punished, which really is justice when you think about it. Remember, what goes around comes around. For a sustainable online business that allows you to experience long-term success, steer clear of black hat SEO tactics.